About two weeks ago I met with a prospective client, I’ll call him Bill (not his real name). Bill is a sales person for a large company and he wants to increase his sales. He has attended several trainings and seminars on how to cold call, the language to use, […]
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I believe the most basic definition of marketing is: the steps a company takes to enhance the perceived value of their offering. There are a myriad of techniques a good marketer will use to enhance value. In this article I will focus on those techniques and ideas that will create […]
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